As a homeschooler and Girl Scout Leader, I have done my fair share of science experiments. My success rate is probably 9-1. That’s one successful experiment to every ten that we do. I don’t know why, maybe it’s my ADD, maybe I don’t follow directions clearly, maybe it’s both. If you need someone to handle science experiments, I am probably not your girl. Sometimes we fail… in life, with experiments and in social media. It’s what we do with that failure that counts.
A few weeks ago, my Brownies were earning their Home Scientist badge. As you can guess, it’s a badge that is earned doing science experiments. One of the experiments was making ice cream in plastic baggies. I thought to myself, everyone loves ice cream, it can’t be that hard. I went to the store, I got the supplies, I got to the meeting, the girls and I read the instructions. I have never made ice cream before, so when it said put the salt in the bag, I didn’t realize they meant with the ice and not the cream. We didn’t get ice cream that day, we got salty milk. Thick, disgusting salty milk. Lessons were learned. We learned: it’s important to read and follow directions, that adults sometimes make mistakes, and that sometimes things just fail.
The same is true in social media. We experiment every day on social media to see what works and what doesn’t. What makes people click, what increases our reach and pageviews, what has people engaged and coming back for more. We throw spaghetti at the wall all day long and see if it sticks. We experiment, and sometimes those experiments do well and they pay off and it works. That is the best feeling ever.
If we look closely we can see why and how something failed and what we can do differently next time. Did we post at the right time of day? Did we say too much or not enough in our caption? Is our picture good? These lessons will make us better, so the next time we try to make ice cream it will work. And it will be the best ice cream ever made because we worked through the failure and succeeded.
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