So I signed on this morning to check on my email list and noticed I had over 2000 people signed up. AWESOME right? People loved what we had going on over on Jefferson Parish Parent and they wanted me to email them every single week. LOVE IT!
But here’s the problem, and it’s a good problem to have. When you get to 2000, MailChimp makes you pay to use their service. Which is fine, they are a business and businesses need to make money. However, I’m also a business and I need to watch my overhead. I also need my email list. By the way, If you don’t have a list, GET ONE. There are lots of places you can create an email list and prices vary per service. I like MailChimp personally but am also hearing great things about ConvertKit. This is the only list of your followers that you own, if Facebook or any other platform I am renting land from goes down tomorrow, I know I have my email list.
Okay, back to my problem. My email list is over 2000 and at this point, I’m not in a position to pay MailChimp because my current overhead is too high. So what’s a girl to do? I got rid of the dead weight of course. And here are two reasons why you should remove the dead weight from your email list too.
1). It’s costing you money. No matter where set up your email list, eventually it’s going to start costing you money. Why are you paying for the people who NEVER open your list? If someone hasn’t opened your emails in the last 3 months, they probably won’t ever open them. So go through your list, find these people and dump them. In MailChimp they are rated by stars.
Here’s an overview of what the star ratings mean and how they correspond to the activity rating scale.
- 1 Star: Negative activity score (-5 to -1). This recipient has either unsubscribed and resubscribed, or soft bounced in the past.
- 2 Star: No activity (score of 0). This recipient is most likely a new member, or a previously engaged member who’s gone dormant.
- 3 Star: Limited activity (score of 1). This recipient opens or clicks your campaigns but is either not consistently engaged or hasn’t been on your list long enough to have earned a higher rating.
- 4 Star: A moderate amount of activity (score of 2 to 5). This recipient often opens or clicks your campaigns when you send.
- 5 Star: A high level of engagement (score of 6 to 14). This recipient opens or clicks your campaigns very consistently.
This morning I removed all the 1 stars and the 2 stars that have joined but haven’t opened an email since April. I’ll probably do this again in a month or two.
2). It will improve your open rate. All those people not opening your emails, they are dragging down your open rate. The less people on your list that never open your emails, the better your rate. So if you’re seeing your open rate slipping, dump the dead weight and it should rebound back to normal or even better than it was before.
Now doesn’t it feel good to have all that dead weight gone? I know it does for me.
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