If your target demographic is under 30, you’ve probably been told you need to be on Instagram. And you do! Over at Jefferson Parish Parent, while most of our readers are on Facebook, we know that moms especially younger moms LOVE Instagram. With this in mind we’ve been working on a growing our Instagram account! One of the best way to grow Instagram is through using hashtags.
What is a hashtag?
A hashtag is a word or phrase that is used on social media sites such as Facebook, Twitter, and Instagram that links all of the pictures or status updates with that hashtag together. For example if I want to tag a picture of something local to me I would put #nola or #neworleans as the hashtag. Someone searching for #nola will find all the pictures using that hashtag in one place. Businesses can use hashtags to track social media campaigns and find customers.
How many hashtags should I use?
There is a train of thought on hashtags that if a person or business uses more than three or four they are committing “hashtag abuse”. While this is true for Facebook and Twitter, it isn’t for Instagram. Some say the sweet spot for hashtags is around eleven. I have noticed the more I use the more likes I get! So use all thirty if you want to, go wild! You shouldn’t put all thirty hashtags in the caption of the image on Instagram. You should put three, maybe four in the caption and then the rest of your hashtags in the very first comment.
Where do I find what hashtags I can use?
You can find hashtags in a few places. One of the easiest ways is to use the search in Instagram or on a site like Incosquare. These will tell you how many people are using the hashtag, you don’t want one that is too popular or not popular enough. Some of the experts I have listened to this summer suggest using hashtags that have between 1000 and 200,000 users. I’ve used hashtags with less than that and some with more than that, and have been fine.
The main thing to remember is to use hashtags related to your image. If your image is of Cinderella’s Castle you wouldn’t want to use a hashtag like #followyournola, which is New Orleans related. You can also search Google for popular hashtags in your niche, and there are apps such as Tags For Likes that give you a list of hashtags to use for different subjects. Once you find the hashtags in your niche you want to use, save them somewhere like in your notes app or in an email so that you can just copy and paste them to Instagram.
Don’t forget to be creative with your hashtags too! I love a good creative hashtag, and that sometimes makes me like a picture more than the standard ones that everyone uses! So experiment and have fun!
What is your favorite hashtag to use on Instagram?
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